Executive Summary
My 20-year journey in CPG and food has been defined by scaling brands and delivering successful strategic exits. I began at Nestlé USA, where I scaled brands like Skinny Cow and helped lead the $2.9 Billion sale to Ferrero. More recently, I’ve partnered with private equity firms, successfully guiding both Popcornopolis to Grupo Bimbo and Del Real Foods to CMI Foods through rigorous innovation, commercial execution, and powerful brand storytelling. I thrive on identifying inflection points and building the strategies that drive market share and enterprise value. Outside the boardroom, I’m committed to advising high-growth startups and mentoring the next generation of women leaders.
Work & Career Journey
2024 – 2025
Del Real Foods – Chief Marketing Officer
Led a full brand reinvention and built a $200MM innovation pipeline, driving the company’s sale to CMI Foods. Oversaw marketing, innovation, and communications across retail and foodservice, launching new product lines, digital storytelling, and refreshed brand design. Partnered with the CEO and private equity investors to position Del Real as one of the fastest-growing Latin food brands in the U.S., achieving double-digit growth and a successful strategic exit.
2020 – 2023
Popcornopolis – Chief Marketing Officer
Repositioned the brand from novelty gifting to mainstream snacking and guided its sale to Grupo Bimbo. Developed a new product pipeline and national retail distribution strategy that brought Popcornopolis into mass channels such as Target and Walmart. Led a full visual identity redesign, packaging modernization, and digital transformation that doubled brand awareness and expanded penetration among millennial households.
2019 – 2020
Blaze Pizza — GM, Digital Commerce & Marketing
Built a new Digital Commerce division and launch campaign with investor LeBron James, doubling online sales within a year. Expanded remit to lead system-wide brand marketing and launched #BlazingItForward, a pandemic campaign later featured in Harvard Business Review.
2006 – 2019
Nestlé USA — Director of Marketing, Sweets & Fruit Snacks Division
Oversaw a $500MM portfolio and 8-person team, delivering 40 % growth for SweeTARTS and winning “Most Innovative New Product” at the Sweets & Snacks Expo for Nerds Lucha Grande. Played a critical role in the $2.9 Billion sale of Nestlé’s Confections & Snacks division to Ferrero and integration of Ferrara USA. Earlier, launched Skinny Cow Confections (>$100MM brand) and won the Nielsen Breakthrough Innovation Award.
